By William F. Eadie
Through a hundred entries or "mini-chapters," the SAGE twenty first Century Reference sequence volumes on conversation will spotlight an important subject matters, concerns, questions, and debates any scholar acquiring a level within the box of communique should have mastered for effectiveness within the twenty first Century. the aim is to supply undergraduate majors with an authoritative reference resource that would serve their learn wishes with extra distinctive info than encyclopedia entries yet no longer as a lot jargon, element or density as a magazine article or a study guide bankruptcy.
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Extra resources for 21st Century Communication: A Reference Handbook (21st Century Reference)
Murray and a group of scholars established what is now called the International Communication Association. Though this group had decided to be interdisciplinary, it was dominated by speech scholars and served as a means for those individuals to become active in communication research. A watershed mark for speech scholars occurred in 1960 with the publication of David K. Berlo’s book, The Process of Communication. Berlo delineated a model of communication that, while not enormously different from those offered by other scholars, focused on face-to-face communication.
Review essay: Local communication studies. Quarterly Journal of Speech, 92, 202–222. Vitousek, P. , Mooney, H. , & Melillo, J. M. (1997). Human domination of earth’s ecosystems. Science, 277, 494–499. , & Jackson, D. (1967). Pragmatics of human communication. New York: W. W. Norton. Winans, J. A. (1915). The need for research. Quarterly Journal of Public Speaking, 1, 17–23. Wood, J. (2000). Applied communication research: Unbounded and for good reason. Journal of Applied Communication Research, 28, 188–191.
We shall proceed, but slowly—all the more reason why we should begin soon. (p. 22) In 90+ years, have we delivered on the idea and ideals of communication research so eloquently advanced by Professor Winans (1915)? Our goal is to comment on the virtues and vices entangled in thinking of communication as an idea or as an ideal. “It is always a perplexing challenge to resolve in one’s own mind whether conditions lead us down paths of promises that excite us or promises that frustrate us. Sometimes these promises are one and the same” (O’Hair, 2006, p.