Siegfried Zielinski's [...After the Media]: News from the Slow-Fading Twentieth PDF

By Siegfried Zielinski

The media are actually redundant. In an outline of advancements spanning the previous seventy years, Siegfried Zielinski’s [ . . . After the Media] discusses how the technique of technology-based verbal exchange assumed a systemic personality and the way thought, artwork, and feedback have been operative during this procedure. Media-explicit pondering is contrasted with media-implicit proposal. issues of touch with an arts standpoint contain a reinterpretation of the artist Nam June Paik and an creation to the paintings of Jake and Dinos Chapman. The essay ends with appeals. In an summary of an exact philology of actual issues, Zielinski indicates chances of how issues may continue after the media. With a vade mecum opposed to psychopathia medialis within the type of a manifesto, the publication advocates for a contrast to be made among on-line lifestyles and offline being.

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From this they d evelop their own individual planets - Roland B arthes foc u ses on the arts, literature, and the sign a tures of the profane; Michel Foucault on history and power; Jacques Derrida on lan­ guage and the text . With Le gai savoir in 1 969, Jean -Luc Godard makes a nervous and colorful cinematographic tra c ing of these new and particula r cultu res of thought. B arthes' short essays, published in 1 9 5 7 under the ti­ tle Mythologies are written between 1 9 54 und 1 9 5 6 . With a simi l a r approa ch to McLuh a n's in his Mechanical Bride, in over fifty texts Barthes proj ects the concept of the myth onto su rficial phenomena of contempora ry mass culture : for example, a standard French dish " Steak a n d Fries, " a stage show " Striptea se, " a n d a machine "The New Citroen.

The otherwise excellent Speci a l Issu e Obliques, n umero special Hans Bel/mer (see B ellm er I 9 7 5 ) unfortuna tely contains many errors i n the German sections; see also Schade ( 1 989), p. l 9f. 33 The idea that the highest forms of play do not s erve productivity but are a gratuitous ac tivity associated with a state of exhilaration or delirium makes one think of other works . Johan Huizinga 's Homo ludens of 1 9 3 9 , for example and perhaps the most important book on game theory of the t w entieth century, Roger C aillois' Les jeux et /es hommes, pub l ished in 1 9 5 8 by Gallimard.

T#KLES _saltoDINGeK + . 1 948 Mc/JIHAl'J + The concept of "mass communication media" endures for quite some time . It implies an audience that is passive, that is fed information and keeps quiet. Only during the 1 9 60s does it give way to models predicated on active participants in the communication process. The uses and gratifications approach, developed mainly by Elihu Katz, introduces the figure of the user, who will become es ­ sential for telematic conditions . Yet already in the 1 940s when the concept of mass communication was becom­ ing established , Shannon and other mathematicians and engineers were working on more effective interpersonal, one-to-one communication, in network- like structures .

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